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George Street Playhouse recognizes the value of diverse experiences, identities and backgrounds and is committed to building an equitable, inclusive and anti-racist organization that is representative of the world in which we live. Candidates who identify as Black, Indigenous or a Person of Color; LGTBQ+ and gender diverse candidates; candidates with disabilities; as well as candidates from historically marginalized groups are all encouraged to apply. We aim to collect a pool of diverse and qualified candidates prior to reviewing resumes; please forward this position to someone you think will be a good fit.
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George Street Playhouse invites applications and referrals for the position of Director of Marketing and Public Relations. This is a promising opportunity for a talented and ambitious leader. Candidates from diverse backgrounds are strongly encouraged to apply.
About the Organization
Under the leadership of Artistic Director David Saint and Managing Director Kelly Ryman, George Street Playhouse (GSP) is a nationally recognized theatre, presenting an acclaimed mainstage season while providing an artistic home for established and emerging artists. Founded in 1974, GSP has been represented by numerous productions both on and off -Broadway – recent productions include The Toxic Avenger (which won the Outer Critics Circle Award for Best New Musical), Anne Meara's Down the Garden Paths, the Outer Critics Circle, Drama Desk and Drama League-nominated production of The Spitfire Grill, and the Tony Award and Pulitzer Prize winning play Proof by David Auburn, which was developed at GSP during the 1999 Next Stage Series of new plays.
The mission of GSP is to enrich people’s lives by producing world-class theatre. To accomplish its mission, they seek:
- to produce the highest quality of intellectually and emotionally challenging new works, re-imagined classics, and educational programs that speak with relevance to society.
- to serve as a vital cultural institution in New Jersey and a creative force nationally.
- to positively shape and be shaped by the diverse character of their community; and
- to create a nurturing home for the highest level of professionalism in the arts.
The values of GSP embody and celebrate the identities, backgrounds, and diverse experiences of our communities. They espouse to be an organization fully committed to:
- Being open to and receptive of new ideas
- Being an advocate of diverse populations within its communities
- Being collaborative within their organization by giving everyone a voice
- Being authentic in their curiosity and seeking opportunities to develop through learning and celebrating others
The Director of Marketing and Public Relations (hereafter the Director) is a leadership position responsible for marketing, public relations, sales, and identity/brand management for GSP, its mainstage productions, educational programming, and special events. Reporting to the Managing Director, the Director is a member of the company’s senior management team. The Director is expected to work closely with the Artistic Director and General Manager, and in partnership with the Director of Education and Director of Development.
This position currently supervises the Director of Digital Strategy and Communication and the Manager of Patron Services, with additional staff to come. The Director negotiates with and manages work-for-hire entities.
Primary Duties & Responsibilities
- Create, implement, and measure comprehensive and strategic marketing, communications, public relations, and customer engagement plans to achieve budgeted revenue expectations and to enhance GSP’s image and position as a leading arts organization locally and beyond.
- Manage collateral production to support organizational marketing communications, public relations, and customer service activities, including publications, media relations, digital presence, as well as on-site/lobby signage.
- Adhere to budget for both sales income and marketing department expense objectives, including regular evaluation, forecasting, and reporting to the Managing Director and presenting at meetings of the Board of Trustees.
- Oversee GSP media relations activities, actively pursuing and coordinating media interest in the organization and cultivating key relationships with local and national outlets and journalists.
- Maintain GSP’s identity and brand, ensuring articulation of the organization’s desired image and position to all constituencies internally and externally.
- Participate actively in GSP’s season planning and strategic planning processes, including the creation and presentation of the annual budget.
- Recruit, train, manage, and mentor direct reports, maintaining a climate that attracts, retains, and motivates top-quality personnel.
- Represent GSP within New Brunswick and its culturally and economically diverse communities, cultivating partnerships with the city and stakeholders at Rutgers University.
- Lead and participate in additional projects and activities as assigned.
In addition to regular office hours, this position involves frequent night and evening commitments around productions and institutional events.
Attributes and Qualifications
The ideal Director of Marketing and Public Relations is an outgoing and confident leader and collaborator. They’re a natural strategic planner who activates the latest best practices and innovations in performing arts marketing. They rely heavily on data to drive decision-making. They have the capacity to contribute a marketing-driven perspective to programming conversations. They demonstrate a strong aesthetic sensibility, creative vision, and a genuine interest in trying new methods and approaches. The Director is a creative, inclusive, and appropriately risk-tolerant leader who inspires a dedicated staff that produces high-quality work in a complex, fast-paced environment. The Director cultivates a culture of hard work, mutual respect and ongoing learning. They are an enthusiastic advocate for the Central New Jersey arts community.
Additionally, the successful candidate will exhibit:
- Demonstrable commitment to cultivating and managing a diverse staff and creating a positive, collaborative, and productive culture.
- Intellectual curiosity, drive, and enthusiasm.
- A record of progressive accomplishment in marketing for a multi-million-dollar organization, preferably but not essentially in the live events industry.
- Dedication to long-term strategic planning and a demonstrated ability to implement effective marketing plans.
- Experience with subscription and single ticket campaigns in a mid-size performing arts environment and/or equivalent campaigns.
- Superlative communication skills, both in writing and interpersonally.
- Proficiency in all facets of current digital advancement trends.
- Superior analytical skills, including knowledge of statistical analysis, revenue projection, and pricing strategy.
- Experience with MS Word products (Word, Excel, PowerPoint, others),
- Experience with CRM systems; Tessitura experience a plus.
- Maturity, steadiness, and a sense of humor.
- The capacity to add value and perspective to organizational culture.
Love of theatre and/or the performing arts is a must! So is a strong sense of humor.
An Exceptional Opportunity
GSP offers a salary between $80,000 to $90,000 and full benefits including health and dental insurance, access to a 403B retirement plan, and paid vacation and sick leave. GSP also offers a diverse, congenial, supportive environment conducive to professional growth.
About New Brunswick
Located in Middlesex County, New Jersey, New Brunswick is the county seat of home of Rutgers University. The city is a regional commercial hub for Central New Jersey. New Brunswick is on the Northeast Corridor rail line, 27 miles southwest of Manhattan. The city is located on the southern banks of the Raritan River.
New Brunswick is known as both the Hub City and the Healthcare City. The corporate headquarters and production facilities of several global pharmaceutical companies are situated in the city, including Johnson & Johnson and Bristol Myers Squibb.
New Brunswick has evolved into a major center for the sciences, arts, and cultural activities, bringing gentrification to the city. The city is noted for its ethnic diversity.
This position is available now. GSP is committed to creating a diverse and inclusive environment and is proud to be an equal opportunity employer. Applicants from populations underrepresented in the field are strongly encouraged to apply. All qualified applications will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, familial status, sexual orientation, national origin, ability, age, or veteran status.
Sweibel Arts is conducting this search on behalf of GSP. Qualified individuals are invited to submit a resume and an expression of interest (letter, video, audio) that speaks to accomplishments, skills, and characteristics that distinguish the candidacy. Please, no phone calls.
350 Cabrini Blvd, 6J
New York, NY 10040
A review of prospective candidates will commence immediately and continue until the position is filled. Candidates of interest will be contacted. We regret that we’re unable to follow up with every candidate. No phone calls, please.
George Street Playhouse, a nationally recognized theater located in New Brunswick, NJ with a 45 year history of producing world class theater and providing the highest quality arts education programs, seeks an experienced fundraising professional to join its team.
The Manager of Institutional Relations is a member of the Development Department reporting to the Director of Development. This position:
- has direct responsibility for generating significant funds from foundations, corporate foundations and government sources, meeting or exceeding GSP’s budget targets.
- is charged with managing a high volume of grant proposals and reports, demonstrating initiative at all stages of the funding cycle from research, to cultivation, to solicitation, to stewardship, in order to secure unrestricted and restricted programmatic support.
- represents the mission of the organization effectively and persuasively in all written and verbal interactions with current and potential funders.
- works closely with members of the administrative, artistic, and education departments to develop proposal content and stay abreast of anticipated fundable projects and organizational needs.
- Manage and execute all aspects of the institutional giving program, responsible for a substantial portfolio of foundation, corporate and government funders.
- Work with the Director of Development on the development and execution of a comprehensive plan for increasing institutional funding.
- Develop grant strategies, write and prepare letters of inquiry, write and prepare grant proposals and related budgets, documents, contracts, and all other correspondence in support of institutional solicitations and stewardship.
- Conduct in-depth prospect research to identify potential funding opportunities from institutional funders for general operating support and programmatic funding.
- Cultivate and steward sustainable relationships with funders
- Generate budget projections and reports on revenue from institutional funders.
- Generate personalized grant acknowledgments; maintain ongoing communications and follow-up with current and prospective funders.
- Manage the timely production of proposals, grant applications, report and collateral materials for corporate sponsorship and foundation giving and the fulfillment of sponsorship benefits and acknowledgements.
- Participate in all development department projects and events, including Opening Nights.
- Perform other related duties as assigned by the Director of Development.
- Five years experience working in fundraising in a non-profit organization with 50% or more time devoted to preparing grant proposals and reports.
- Strong persuasive writing skills
- Experienced in securing support from both regional/local and national funding sources
- Demonstrated success building the size and scope of an organization’s institutional portfolio
- Ability to work independently
- Able to manage multiple projects and meet deadlines
- Comfortable working collaboratively with other members of the development team and with other departments
- College degree in related field preferred but will consider additional years of related work experience in lieu of degree
- A background in theater is not required but those with an appreciation for the role of theatre in society are encouraged to apply.
Work Hours: In addition to regular office hours (Monday through Friday 10 AM - 6 PM), weekend and evening hours are, at times, required. Weekly work hour schedules for this position are approved by the Director of Development.
Unless expressly excused by the Managing Director, this position is expected to attend the following:
- All company “Meet & Greet” events, Opening Night pre- and post-show activities, and at least one preview performance for each mainstage production.
- All major events produced by the company including but not limited to the Annual Gala Benefit, one night only events and special events related to the activities of the Education department.
Proof of COVID-19 Vaccination and Booster is required.
The values of George Street Playhouse embody and celebrate the identities, backgrounds and diverse experiences of our communities.
We espouse to be an organization fully committed to:
- Being open to and receptive of new ideas
- Being an advocate of diverse populations within our communities
- Being collaborative within our organization by giving everyone a voice
- Being authentic in our curiosity and seeking opportunities to develop our own lives through learning and celebrating others
Candidates who identify as Black, Indigenous or a Person of Color; LGTBQ+ and gender diverse candidates; candidates with disabilities; as well as candidates from historically marginalized groups are all encouraged to apply.
Qualified applicants should submit a cover letter, resume, and writing samples for consideration to: Jacqueline Brendel, Director of Development at email@example.com.
Review of applications will begin on April 18th and continue until the position is filled.